Free Ebook International Business Strategy: Rethinking the Foundations of Global Corporate SuccessBy Alain Verbeke
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International Business Strategy: Rethinking the Foundations of Global Corporate SuccessBy Alain Verbeke
Free Ebook International Business Strategy: Rethinking the Foundations of Global Corporate SuccessBy Alain Verbeke
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How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.
- Sales Rank: #243664 in Books
- Brand: Brand: Cambridge University Press
- Published on: 2009-01-19
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x .98" w x 7.44" l, 2.30 pounds
- Binding: Paperback
- 499 pages
- Used Book in Good Condition
Review
"Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise."
Arie Y. Lewin, Professor of Strategy and Sociology, The Fuqua School of Business, Duke University, and Editor-in-Chief of the Journal of International Business Studies (2002 -7)
About the Author
Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the director of the MBA programme at Solvay Business School, University of Brussels (VUB). Professor Verbeke is an elected fellow of the Academy of International Business and has authored or edited 23 books and more than 160 refereed publications.
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